{"product_id":"proud-aid","title":"Proud-Aid Wound Care Treatment for Horses 100g","description":"Proud-Aid is a distinctive formulation to aid in the prevention and treatment of Proud-flesh. \u003cbr\u003e\u003cbr\u003eIt also aids in the treatment of scratches, wire cuts, mud fever, skin irritations and other skin disorders in horses. \u003cbr\u003e\u003cbr\u003eProud-Aid is a smooth textured paste that is easy to apply and is non irritant to the horse. It helps protect from gross contamination and invasive dirt from entering the wound. Proud-Aid dries rapidly, stays in place and can be used without bandaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWHAT IS PROUD FLESH? ( Exuberant Granulation)\u003c\/strong\u003e \u003cbr\u003e\u003cbr\u003eThe production of exuberant granulation (Proud-flesh) tissue in wounds healing by second intention is a commonly encountered complication in horses and can significantly delay wound healing. \u003cbr\u003e\u003cbr\u003eThis is especially the case in wounds located in the distal limb. The horse activates connective tissue structures to a greater extent and earlier than other species. Dermal fibrosis and collagen deposition is excessive, elevating the wound above the skin surface. Histologically, granulation tissue (Proud-flesh) is composed of proliferating fibroblasts and endothelial cells in a connective tissue matrix. \u003cbr\u003e\u003cbr\u003eFactors which contribute to the development of exuberant granulation tissue (Proud-flesh) include a relatively poor blood supply to the distal limb, local tissue hypoxia, infection, movement and chronic irritation attributable to topical irritants. \u003cbr\u003e\u003cbr\u003eVarious studies have shown that certain topically applied products may be of benefit, though none of these products have been proven to consistently eliminate exuberant granulation tissue (Proud-flesh) in the distal limb of horses until now. \u003cbr\u003e\u003cbr\u003eSIZE: 100g","brand":"Pharmachem","offers":[{"title":"Default Title","offer_id":51042465317159,"sku":"WPPA100","price":81.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/2115\/4087\/files\/proud-aid-100g-front-4web.jpg?v=1771231237","url":"https:\/\/petsome.com.au\/fr-dk\/products\/proud-aid","provider":"petsome","version":"1.0","type":"link"}